While the use of icons continues to be a recurring theme in advertising, I like these ads for their relevance and simplicity. The client had launched anti-fading copier paper. We decided to use the campaign for a corporate rub-off, while introducing the product.The campaign got a Silver at Chennai Ad Club.
Done for Andhra Pradesh paper Mills ( APPM ) at Maitri Advertising, Chennai. Rajan did the art.
In retrospect, maybe we should have fought harder for the Che and the Chaplin - the Leo Burnett guys used them ( very stylishly , I might add, albeit a few years later) for Luxor highlighters.
